New executive director named for SAWDAC
By Patrick Flannery
Jason Neal, 44, assumed the duties of executive director of SAWDAC in March. His previous experience was mainly in the world of software sales management, including time at Electrolux and Research In Motion. Neal has a B.A. in Economics from Laurentian University.
As executive director, he will take over all functions from the retiring David Mitten, including serving the dealer members, marketing the association’s Window Wise and Renoworks programs and educating the membership about changes to government policy that affect them. His immediate priorities are to expand the benefits available to members and to grow SAWDAC membership across the country. Over the longer term, Neal would like to see the association offer a program similar to Window Wise for doors.
“When I met with the board, they said they were looking for someone who could add to David’s good work with the association,” Neal explains. “I liked the autonomy of the position and I like working with dealers. Dealers put so many years into their businesses – I liked the chance to offer programs that will help them.”
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