Fenestration Review

News
Therma-Tru to focus on Canada


December 5, 2012
By Patrick Flannery

Dec. 5, 2012 – Therma-Tru, a pioneer of the fibreglass entry door category and a major manufacturer of exterior fibreglass doors in the United States, is increasing its sales and marketing efforts to support its commitment to the Canadian marketplace by promoting its full range of fibreglass product lines that are available to contractors and homeowners at dealer locations across Canada.

Dec. 5, 2012 – Therma-Tru, a
pioneer of the fibreglass entry door category and a major manufacturer of exterior fibreglass doors in the United States, is increasing
its sales and marketing efforts to support its commitment to the Canadian
marketplace by promoting its full range of fibreglass product lines that are
available to contractors and homeowners at dealer locations across Canada.

“We’re
excited to expand our sales and marketing efforts in the Canadian entry door
market,” said Brad Johnson, vice-president, marketing, Therma-Tru. “There is a
growing demand from builders and renovation contractors in Canada
who are seeking the beauty, performance and durability of fibreglass doors for
their customers. Therma-Tru fibreglass entry systems provide the best
combination of security, energy efficiency, performance, aesthetics and the
best value overall in the long term, which we believe Canadian home owners and
builders will appreciate.”

Therma-Tru celebrates its 50th anniversary
in 2012, which also marks the 30th
year since the company launched Fiber-Classic, the first
fibreglass door in 1982. Today, fibreglass remains an advanced material for entryways being able
to provide homeowners with the beautiful appearance of wood doors as well as
the strength of steel doors, without the compromises associated with either.

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To
support its commitment to the Canadian marketplace Therma-Tru has launched a
multimedia awareness campaign targeting dealers, home builders, renovators, and
contractors. The program includes print and on-line advertising, direct mail
and the launch of its Canadian website at www.thermatru.ca. Therma-Tru plans to build on this fall’s promotional activity by
continuing marketing initiatives and support into 2013 to further extend the
reach of the Therma-Tru product line.

“We
want to ensure Canadian homeowners, contractors and dealers fully understand
the many important advantages of fibreglass over other entry system materials
and that they now have greater choice when it comes to style and quality,” said
Johnson. “An attractive front door dramatically enhances the curb appeal of any
home and can even increase its perceived value, so it’s an investment you want
to get right. When you choose a Therma-Tru door, you’re choosing a brand you
can trust.”

Therma-Tru’s
full range of front entry systems and patio doors are now available in Canada,
including its Classic-Craft line of
premium entryways developed with Therma-Tru’s AccuGrain technology for an authentic wood grain
look. 

Related Link

www.thermatru.ca