Fenestration Review

WTS Paradigm changes brand name to Paradigm

November 16, 2018  By Paradigm

Nov. 16, 2018 – WTS Paradigm has announced a name change as part of a branding initiative that emphasizes the software company’s high standards of leadership, expertise, and innovation in the building products industry. Beginning November 16, WTS Paradigm will be branded as Paradigm.

Learn more about the new Paradigm initiative and technology solutions at its new web site, www.myparadigm.com.

“The word ‘paradigm’ is defined as a model,” says Nathan Herbst, Paradigm CEO. “And our new company brand reflects our goal to be a model for the building products industry.”

Herbst continues, “We’ve been delivering technology solutions to the building products industry for two decades. We’ve helped large, multi-national corporations and smaller, regional players solve some of their biggest business challenges. The trust our customers have placed in us is a testament to our commitment to doing the right thing for them every day. That’s a commitment worthy of the name Paradigm.”


In addition to the new name, Paradigm will implement a convenient bundling and naming of its marquee products: Paradigm Omni and Paradigm Nexus.

  • Paradigm Omni is a cloud-hosted, web-based configuration, quoting, and selling solution for manufacturers and retailers.
  • Paradigm Nexus is an enterprise resource planning solution specifically designed for the building products industry.

Together, Paradigm Omni and Paradigm Nexus provide a cohesive configuration and quoting experience that seamlessly integrates with scheduling, purchasing, manufacturing, shipping, and invoicing. For each solution, Paradigm also offers a suite of optional enhancements called PowerUps.

“Paradigm seeks to revolutionize the building products industry through disruptive technology that benefits our customers,” Herbst says. “True to our name, we will continue striving to be the industry model for these products and services.”

For more information

Print this page


Stories continue below


Leave a Reply

Your email address will not be published. Required fields are marked *