Stephane Labelle, executive director, said "Here at Fenestration Canada we take pride in the influential role we play for the window and door industry in our country and we felt it was time to broadcast it. Similar to the revival of WinDoor over the past few years, this new logo is simply another step in the association's evolution. New and bigger challenges are ahead of us and I think we just wanted to show that we are ready to adapt to them and move forward."
The rebranding includes a top-to-bottom redesign of the association's website, which will be unveiled in the coming weeks along with new logos, graphics and communication assets. Fenestration Canada's new brand assets include a simplified red maple leaf emblem with an outline of a door and a window. The logo highlights the fenestration trade and encompasses what it means to be a national association.