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NuCoat announces new marketing executive director

May 8, 2024  By NuCoat North America

Blonde woman with makeup on smiles at the camera. She is wearing a green top and diamond earrings.Photo courtesy of Shelley Lee.

NuCoat North America, an innovative coatings provider for the building materials, has promoted Shelley Lee to executive director, marketing and customer experience.

Lee has been with NuCoat for 12 years and her new role oversees the companies client community on a strategic level alongside lead marketing activities for North America. Lee will spearhead the development and execution of marketing strategies, communications and campaigns tailored to showcase the brand’s innovative coating products and solutions.

“During her 12 years with NuCoat, Shelley has proven herself to be a dedicated and results-driven team member. She holds a wealth of expertise in marketing, sales, quality assurance and client services specific to our unique offerings,” says owner and founder of NuCoat Torsten Krings.  

“I am thrilled to accept this new challenge,” says Lee. “I am fuelled by NuCoat‘s mission to revolutionize our niche industry with cutting-edge coating solutions that enhance both performance and aesthetics and honoured to continue to grow the brand.” 


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